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Alcheringa 2014, IIT Guwahati, Guwahati, Cultural Festival, Assam, January 30 - February 2 2014

Sunday, October 20, 2013

Event: Alcheringa 2014 | Cultural Festival

Alcheringa 2014 College Fest Theme: Atlantis:Depths of Imagination

Alcheringa 2014 is a Cultural Festival Organised by: IIT Guwahati, Guwahati, Assam

Alcheringa 2014 dates:
Fest dates: 30th January - 2nd February 2014
Last Dates for Registration: 27th January.
On the spot registrations are also considered

Alcheringa is by far the largest cultural festival of North-East India and since its inception has served as a pioneerof art and culture for the youth.In a short span of seventeen years,Alcheringa has grown exponentially ans enjoys a mammoth footfall of over 50,000 and participation from over 250 colleges across India.With Bollywood giants like Mohit Chauhan,Kailash Kher,Shankar Ehsaan Loy,Shaan,Sonu Nigam; Artists like Indian Jazz Suites,Anoushka Shankar,Pandit Vishwamohan Bhatt,Guiliano Modarelli,Alistair Macsween, Sunburn Campus and International acts like Frantic Jack,Eluvietie,Orphaned Land and Motherjane gracing the fest with their presence in the past,Alcheringa has established itself as the pinnacle of entertainment. At Alcheringa, We promise you nothing but the best 4 days of your lifetime.


When it comes to college fests, recent updates were rather ho-hum in the North-Eastern sphere of the country with absolutely no news from their giant – Alcheringa, The annual cultural festival of IIT Guwahati. With its existence slowly fading into oblivion, questions were being raised whether the city would get to witness this cultural extravaganza.

All that smoke and dust was immediately blown away last week as the students of IIT Guwahati launched a teaser video on youtube via Alcheringa’sfacebook page that gave a sense of much needed confirmation to everyone while also releasing the theme for its 18th incarnation. The teaser displays boldly “Alcheringa : Atlantis” written in ancient text with the dates “ 30th January – 2nd February”. It also ends with the statement “Keep Calm – We are back”, probably a nod to all those flying rumors.

If that wasn’t enough, the team released a theme based poster on the night of September 24. The poster displayed a fallen city of Atlantis and the bed of the ocean with ‘ Alcheringa : Atlantis’ along with its dates ‘ 30th Jan to 2nd Feb’ written in the forefront and a giant statue that could quite possibly be Poseidon in the background.

But, the thing that really catches attention is their Title sponsor ‘Erke’. Erke is a chinese sportswear brand owned by HongXingErke Group. The brand has recently entered North-East and by the looks of this association, it seems as if they are leaving no stone unturned in establishing themselves. It is a rare event for a fest to get its title sponsor at such an early stage. The fact that this announcement comes just a week after the teaser is astonishing and makes one wonder what else is hidden within the sleeves of the organizers.

For those unaware, Atlantis is a legendary island said to exist somewhere around 9000 B.Cand was said to contain precious metals like gold and silver in abundance along with rare wildlife.Its founders were believed to be half-god and half-human. These founders soon built their utopia around the island and achieved immense naval power.

It is a legend about spiritual and moral people living in a technologically advanced civilization, who soon gave into their greed and became devoid of all morality. As a punishment, the gods cast fire and earthquakes upon the land and Atlantis sunk in “a single night of misfortune”.

Alcheringa seems to have made it a trend to tackle different worlds and their culture with each oncoming installation. Alcheringa 2012 saw the fest focus on the street life with its theme ‘Urban Odyssey’. ‘Alcheringa 2013: Parallel Paradise’ was a trip to the psychedelic universe. The theme of Atlantis is one that tweaks an individual’s imagination. The Legend of Atlantis is one of the most fantastical myths present in our folklore and it was only a matter of time before a college fest based its theme around it.

Why the team behind it was silent for so long is another issue altogether. Whether this was a gimmick or an ingenious marketing scheme is to yet to be confirmed. However, this immediate release saw the fest gain huge attention with news spreading like wildfire across campuses. Alcheringa seems to be the talk of the town. And rightly so, the fest has escalated to be a behemoth in a short span of time with fine performances from the likes of swiss folk metal band Eluviete, Israeli progressive metal band Orphaned Land and world famous Anoushka Shankar, daughter of Pandit Ravi Shankar.

Of course, everyone remembers how they struck gold last year with the Bollywood giant Mohit Chauhan. So the question now is, how does Alcheringa 2014 top this? Well, we can only wait and watch. But, if the news of the title sponsorship is any indication, It looks like we won’t be disappointed.

Alcheringa 2014 Cultural Events in Guwahati :
Dance, Music, Performing Arts, Fine Arts, Sports, Class Apart, Digital Arts, Alfaaz.

Knowledge is Power Indeed. It is also, however, something that can fetch you great prizes. Alcheringa'14 in association with the Quiz club, IIT Guwahati brings to you the first edition of esteemed 'QUIZ FEST' to be held during Alcheringa from 30th Jan-2nd Feb. Plenty interesting stuff to rack those brains!! These quizzes cover a diverse array of topics and are hosted by some of the most renowned names in the country. So, for all the curious minds out there, this poster is for you!


With a perception to stimulate the enthralling debate and discussions, the art of negotiation and the idea to innovate, IIT Guwahati presents, it's maiden edition of IITGMUN, a place where you cannot just witness, but be a part of one of the most advanced, intense and crucial debate in the committee. Coming February, break free from all the predefined notions to view the side of the world you have never realized before. Debate, Resolve and be a part of the change you want to see! Executive board and delegate applications coming out soon. Stay connected via
Further details please visit

We present to you the first competition of Alcheringa 2014.
India's Biggest Online Ad making Competition:AD-DICT
For general rules and guidelines please visit the following link:

Alcheringa Atlantis returns with the biggest band competition in the North East, blessed with its own cult following of loyal fans, Rocko-Phonix. With prizes worth Rs. 1,50,000 and more individual prizes to be won for best instrumentalists and vocalists, and participation from all over the nation of uber talented professional/semi-professional bands, Rocko Phonix'14 promises to be a certain pitstop for every band that holds pride in their music!
This year, Rocko will specially try to put together a lineup of bands that have found their own original sound or are in the process of finding it. If you think you and your music have what it takes to win an event of this magnitude, Register your band now at

Alcheringa 2014 Co-ordinators Details:
Overall Co-ordinator
Utkarsh Gupta

Saksham Agarwal

Aditya Mittal

Himanshu Manglunia

Events Management
Vineet Bhakhar

Udit Singh Chauhan

Public Relations
Jyothendranadh Sai

Krishna Choudhury

Mayank Sardana

Vikas Goel

How to reach IIT Guwahati:
The Institute is located on the outskirts of the city of Guwahati and can be reached conveniently. It is around 20 km from the heart of the city and around 35 min. drive from the airport. To reach the IIT Guwahati campus from the air-port, railway station or any other part of Guwahati city all modes of transport are available.

From Guwahati Airport

Prepaid taxis are available from the airport to the IITG campus. Taxi fare should not exceed Rs. 500 from the airport to the IITG campus.
From Guwahati Railway Station

IIT Guwahati also has its own transportation facilities to ply to and fro from IIT Guwahati campus to the city which start from Hotel President, Near Institution of Engineers Building, Lakhtakia, Panbazar, Guwahati city. Hotel President is less than 1 km. away from Guwahati Railway Station.

Hired cars are also available from Guwahati city to IIT Guwahati campus. Prepaid taxis are also available from Guwahati airport and the present fare of pre-paid taxi from Airport to IIT Guwahati is around Rs. 500/-. The Taxi fare from Guwahati Railway station to IITG campus is around Rs. 500/-.
Alcheringa 2014 Facebook Link:

Alcheringa 2014 Youtube Link:

Alcheringa 2014 Event Departments:
Alcheringa 2014 Accommodation: Alcheringa generally outstation participation of around 1200 to 1500, and these people are accommodated in hostel rooms of IIT Guwahati

Alcheringa 2014 Website:

For more information on this college fest, please contact the event co-ordinators directly by logging into this website as mentioned above. Please drop your comments below if you have been to this college fest earlier or if you are planning to go this time.


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